Macro Insights

<aside> ♦️ Esports event sponsorship looking to be down or highly competitive

</aside>

<aside> ♦️ Sustainability of esports leagues model unstable

</aside>

<aside> ♦️ Fan monetization looking like the brighter future for revenue

</aside>

<aside> ♦️ Creator rise in overall gaming

• Following is reach*
• Conversion is core fans-

</aside>

Past Year Core Takeaways

<aside> ♦️ SEAesport overlap with Anime fanbase exists

</aside>

<aside> ♦️ Meme content OR first to break news leads to viral content

• *mei is crucial

</aside>

<aside> ♦️ Needs to find paying fanbase

</aside>

<aside> ♦️ Late to opportunity try and sell the virality success in 2024

</aside>

<aside> ♦️ Livestream price/cost ratio is pretty rough

</aside>

<aside> ♦️ Growing new socials is tough kek

</aside>

<aside> ♦️ Struggle clarity to associate Virality to a Brand Face

</aside>

Where is bottom of funnel

→ Mari’s Corner / Face