Metasports is a IP Venture Studio?

Our brand, Metasports, holds multiple gaming content IPs within the group. As a business, our goal with these IPS is to nurture, scale, and earn from them.

Are we still an agency? If yes, how so?

Yes, we are still an agency—more importantly we have core agency function at the CORE OPS LEVEL “Backbone”, generates revenue from our own IPs’ (e.g. LSL, SEAesport) content and from brands we get the rights to represent (e.g. we’re an accredited agency of Echo).

We call the collective list and database of content we can sell as our “Inventory”

We also support our inventory/IPs, through our production services/engine

What do we mean when we say IPs?

IPs (standing for intellectual properties) are the brands that are consumer and fan facing. These are the brands gaming audiences interact with, while Metasports is primarily a business-2-business (B2B) brand. Examples of our IPs are:

• SEAesport
• LSL
• Oasis Gaming
• Kookoo Crypto
• YellowPanther

As Metasports have different control/involvement for different IPs, there are 3 guiding tiers of our involvement:

• Majority to Full Management These are those we are in main or full-charge of operating such as LSL or SEAesport. These are typically for the IPs we started from scratch or co-founded.
• Partial-management or Support These are for IPs we take specific area management. Some examples below are:
  • Oasis Gaming - we part own the business, execs support the business side, Oasis has it’s own leadership and management who make final decisions, Metasports does not work on day-to-day operations
  • Creators: Kookoo and YellowPanther - we manage and support their operations and business, we don’t make final calls on their IP
• Investors/Advisory Only Don’t hands of involvement in operations or management, can have the occasional advisory

What’s the “Content Engine”? Why do we call it a layer?

The “Content Engine” is an internal term we use to refer to the collective functions of content production by teams in the Metasports ecosystem.

We believe that having content production within the team or as close as possible is a powerful part of creating great content for our IPs or clients. Some of the specific teams and corresponding content:

• Overdrive Studios → Overall Graphic Design
• Overdrive Studios → Motion Design
• Overdrive Studios → Video Editing
• Metasports Broadcast Team → Livestream and Recorded Production
• *Robosheep (undergoing deal development) → AR/VR and Unreal Engine Production

We refer to the Content Engine as a “layer”, because its a large collective function that sits at a different ‘layer’ to power the crucial content of the IPs

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