Head: Ron Fruel, Mei Buhatin
| Highlight | Context |
|---|---|
| Multiple viral posts (started early January) | Employing “pinoybaiting” as a starting point to make a mark and engage with the Filipino audience is a good strategy that could potentially expand the audience's reach in the future. |
| Garnered notable boost in followers across Facebook and Twitter | Regularly posting and actively engaging with followers through comments, tournaments, and giveaways (specifically by partnering with influencers) proved to be very effective. |
| New videos and channels | |
| (Tiktok, Reels, Youtube) | With the help of the video team in editing reels and producing high-quality videos, we were able to attract more viewers. |
| Was featured in a mainstream media outlet | Being able to create memes quickly is an effective way to capture the undivided attention of the audience. |
| Pain Points | Recommendation |
|---|---|
| Creating high-quality content (especially in esports) while being involved in a specific project can be challenging sometimes. | Task prioritization |
| Competition for audience attention - | |
| The need to report breaking news quickly and accurately while also providing context and analysis to engage the audience's attention. | Consider adding an additional team member to cover night shifts and other responsibilities |
| The struggle is real because algorithm changes can be unpredictable. | Consistent monitoring, analyzing, and focusing on creating quality content. |
| Lack of a loyal community that engages with SEAesport's daily content. | Prioritize community building by dedicating a full-time community manager to the task |