Head: @Carissa Uy
| IP / Topic | Highlight | Context |
|---|---|---|
| General | Developed systems that help with coordination with different departments. | When I need help for social media pub mats (and other deliverables), they were always ready to help me/explain to me with the details. Also requested the addition of Signal Boost Channel. |
| Lunacian Scholarship League | Twitter/Facebook is slowly gaining some followers (it may not be every week, but its a start!) | We have been posting more frequently. |
| Metricool | Discovered a new tool that helps Growth Associate and SEAEsport Social Media Manager in tracking their metrics etc. | Observed and addressed a pain point in managing metrics/reporting. Improves efficiency and coordination with Digital Marketing Manager when it comes to campaign analysis. |
| IP / Topic | Pain Points | Recommendation |
|---|---|---|
| Lunacian Scholarship League | Establishing a healthy working dynamic with the Project Manager. |
Coordination of creative requests for different departments, call outs while stream is ongoing, and finding solutions for urgent concerns has mostly been done by me. | Establishing proper scope of work with constant alignment.
The LSL Team made a Master Sheet for all creative requests and have collectively agreed that the Project Manager will be the point person coordinating amongst different departments. | | Lunacian Scholarship League | Discovered that the LSL Page has been flagged by Facebook. The reason why the numbers are so low is because they are “not recommending us to audiences”. | Try to get help from Facebook Support Team to fix this issue, but will try to weed out the Admins first. | | Lunacian Scholarship League/Metasports | Time Management
Due to current dynamic with the Project Manager, almost all of my time has been dedicated to inter-department coordination instead of doing marketing tasks. | Setting boundaries and prioritizing tasks that are within my scope of work.
This will help me to use my time more efficiently and effectively, especially that new projects outside of LSL will be soon assigned to me. | | Creator IPs (KooKoo, YP) | Due to time constraints Talent IP Campaigns have not been activated yet. | Schedule breakout meetings with Talent Manager and Business Dev to plan growth campaigns for Talent IPs. | | Metrics / Reporting | Lack of constant coordination with Growth Associate due to time constraints. | Improve formats and reporting of metrics in coordination with Growth Associate to be able to come up with better insights and action plans. | | Lunacian Scholarship League | During Off Season, metrics go down due to inactivity. | More meme content coming up! Hopefully, this will help with LSL’s branding/redundancy in posts of just being full on Axie, we know how to have fun too. |