Head: Kat Pineda
| IP | Highlight | Context |
|---|---|---|
| Kookoo | Successful campaigns from start to finish | Was able to really help Kookoo with inbound projects that he used to have a hard time with; from dealing with clients, tracking deliverables, and even chasing payments. |
| Kookoo | Creating better content flow and more content | He has more people to bounce content ideas off of from a business standpoint as well and he’s opened that he needs help with coming up with content that’s not client work |
| YP | Efficient handling of inbound projects | C/o Joe also, YP is well taken care of with the amount of inbound projects he has and representing him so he doesn’t have to do all the client facing himself is an aspect of the management he appreciates |
| YP | Video team made YP’s services premium | The creative team has done an amazing job with helping with YP’s deliverables and this has made his portfolio very attractive to other clients |
| Creator Relations | Made new relationships with brands | Extrovert powers put to good use, I’m slowly building relationships with brands that will be eventually introduced to Kevin for potential partnership/sponsorship in the future |
| Creator Relations | Successful campaigns with creators | Coming up with campaigns for clients (Gensokishi, Cybergalz) and helping creators with successfully executing it |
| Creator Relations | Hitting Yearly KPI in the first quarter. | Successfully reached out and signed multiple agencies and creators and widened our network |
| Pain Points | Context | Recommendation |
|---|---|---|
| In need of better proposal template | Creating the proposal itself is what takes up a lot of time as there’s the changing of photos, numbers, making sure elements are aligned etc. | Coming up with a notion system to basically have all talents and their stats available and just drag&dropping it into client proposals (We’ve started using notion for client proposals vs Google slides from couple of months ago) |
| General assist with paperwork | Coming up with contract template then creating different versions of it depending on the creator on top of day-to-day keeping up with creators, I just need a bit of an assist | Yay for creator associate |
| Clients backdoor-ing | After sending proposals, some clients would go straight to creators to offer projects | Developing further relationships with creators so that while they’re non-exclusive, they’ll feel comfortable/compelled to send web3 projects our way |
| Making use of other creators in our network | Some of our agency network has more than 20 creators in their roster that aren’t categorized. It’s hard to familiarize with the kind of content each one of them does when there’s over 50 of them to keep track of. For example: House of crypto has about 30+ creators, all of them do web3 content but they haven’t specified what aspect of web3 specifically (gaming, tokenomics, platforms, pure entertainment etc) | Providing a template to these agencies so that they can categorize and specify the kind of creators they have (the type of content they do, their usual target audience etc) |